Why buyers always opt for natural cosmetics ...... or ........
Why this business could be interesting for you.
For years, the market is growing for natural cosmetics. The financial crisis it could not hurt in the past year.
On average in 2009, has taken one in five adults in Germany at least once a natural product.
Last year was the range of pure natural cosmetics to 20.4 percent (2008: 18.2) increased, says market researcher Danie Volkmar.
"This is a big leap." The demand for natural cosmetics was unbroken, because in the consumers' environmental awareness and a desire on the other hand, is aware of something good to do, is increased.
With a current share of 5.6 percent of total cosmetics market, natural cosmetics do indeed represent a very small part. "But it is currently the only relevant market growth in the area," said Dambacher.
The target group of the so-called LOHAS (Lifestyle of Health and Sustainability) was also in crisis ready to spend money for quality. "These are people who maintain a lifestyle based on sustainability and health.
However, that does not mean that they travel to the Maldives on holiday. "
Have long been the group of LOHAS replaced the greenies of the 80s, says expert in the industry.